Just Released: "Womenswear in Denmark"
Womenswear recorded a decline of less than -1% in current value terms in 2013. This was mainly due to declining consumer expenditure on apparel which also intensified competition between manufacturers and retailers and resulted in many sales and discounting campaigns. The economic crisis resulted in Danish consumers buying differently in 2013. Danish consumers chose to spend their money in alternative cheaper channels such as foreign online stores, second hand stores and outlet sales.
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