"Food Preparation Appliances in Japan" Now Available at Fast Market Research
The consumer trend towards home-cooked meals remained the most important trend for food preparation appliances. This helped the category see positive growth in 2013, up 2% in volume terms. The lower cost of eating at home rather than eating out at foodservice establishments remained a major driver of the trend. However, eating healthily gained importance. The concept of achieving "inner beauty" by eating well on a daily basis was popular among women. Juice extractors benefited most from the...
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