"Wound Care in Austria" Now Available at Fast Market Research
The wound care category benefited from two key factors in 2013. The first was the rise in the ageing population, which is considered a key consumer group for wound care; this positively impacted sales of wound care. According to Euromonitor International, the population aged 65+ increased by 7% over the review period, while a 2% increase was seen in in 2013 compared to 2012. The second key factor to positively influence the category was manufacturers' efforts to offer convenient products...
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