Market Report, "Wipes in Lithuania", Published
In 2013 sales of wipes continued to be largely represented by trends in personal wipes. Home care wipes remains a very insignificant category in Lithuania, which is associated with overexpenditure. At home people still prefer sponges or cloths for wiping surfaces. However, both personal care and home care wipes continue to grow and benefit from recovering purchasing power. The major factor that is benefitting wipes is their convenience and this trend is observed across different categories in...
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