New Report Available: Pre-Paid Cards in Turkey
Open loop pre-paid cards are gaining prominence among Turkish consumers. Most of these products are general purpose reloadable cards but most lack the ATM function. The most common areas of use include e-purchases and to give allowances to children. Many consumers are reluctant to share their credit card or debit card information over the internet, and prefer to use e-purses or e-wallets for online purchases. What is new in this category is the introduction of third-party issuer cards. Unlike...
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