Small Cooking Appliances in Japan: New Research Report Available at Fast Market Research
Premiumisation remained the most important trend in rice cookers. This is a manufacturer-driven trend to raise retail prices by incorporating added-value features such as induction heat, ultrasonic waves and 200-degree steam. All these features are focused on improving the quality of steamed rice as rice is the most important food for Japanese consumers. As a result, such features stimulated replacement demand for rice cookers. The main consumer group purchasing these was senior consumers who...
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