New Market Study Published: Wipes in Finland
Wipes saw current value sales increase by 3% in 2013. Sales grew as a result of the VAT increase from 23% to 24% in January 2013, as well as a slowly increasing demand for premium products. The wipes category is also still underdeveloped, and increasingly consumers are finding these products helpful both in terms of home care and in terms of personal use. Consumers are increasingly looking for convenient solutions for both cleaning and personal care, which is helping drive...
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