Contact Lenses in Romania - New Market Study Published
In 2013 both constant value and volume sales of contact lenses experienced another year of rapid increase. Constant value sales achieved a growth rate of 9%, to reach RON126 million. Contact lenses rapidly grew throughout the whole review period, even in the years of recession, due to the high potential of the category and the changes in consumer lifestyle. Not only did the recovering economy aid the category in maintaining its fast-paced growth rate, but the fact that consumers are...
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