Retail Tissue in Israel - New Market Research Report
Due to the increases in property rental costs over the review period, with consumers moving to smaller apartments, storing retail tissue became an interesting issue, as toilet paper is often sold in packs of 32 rolls, and thus taking up importance space in homes. Therefore, compact packages that enable more packs to be stored in given spaces were considered to be innovative in 2013, answering consumers' needs to save precious space.
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