Retail Tissue in Ireland - New Study Released
Retail tissue in Ireland was already moribund before the onset of the economic crisis, and the category has been further negatively impacted by the economic recession. The majority of Irish consumers are understandably prioritising other purchases over basic retail tissue items and this has led to declines across the board as Irish consumers are purchasing less retail tissue at much lower prices as economy brands and private label are now the most popular products in the category. This has led...
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