Homeshopping in Argentina - New Report Available
Although homeshopping has been facing strong competition from other retail formats like internet retailing, the channel remains popular, mostly amongst a group of consumers that are still resilient to purchasing products online due to security issues regarding online payments on the one hand and the still growing penetration of internet and credit cards across income segments on the other. According to a survey conducted by INDEC, the national institute of statistics, TVs are present in 97% of urban and rural...
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