Recent Study: Luxury Cigars in Romania
Luxury tobacco registered another year with a positive performance in 2013, given that the category is nascent in Romania (luxury tobacco is consumed at a higher rate in neighbouring countries). In 2013, value sales rose by 13% in current terms, reaching RON37 million. In volume terms, sales increased at a slower pace (3%), thus registering sales of 574,100 units in 2013.
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