New Market Report Now Available: Small Cooking Appliances in Malaysia
Small cooking appliances witnessed a slightly slower current value growth in 2013 than 2012 due to the increased penetration and maturity of categories such as toasters, slow cookers and rice cookers. On the other hand, consumer demand for convenience remained the key driver for small cooking appliances. Hectic lifestyles and improved disposable incomes of consumers heightened their demand for small cooking appliances that are efficient and easy to use, which can simplify the cooking process.
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