New Market Study Published: Soft Drinks in Greece
With the country falling deeper into recession and disposable incomes squeezing further during 2013 in context of tax hikes and rising living costs in Greece, it comes as no surprise that consumption of soft drinks dropped. Consumers notably decrease the frequency with which they purchase soft drinks, and they seem willing to trade down where possible. Hot temperatures in the country or the rise in tourism did not succeed in boosting consumption. The fact that VAT on soft drinks changed...
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