Market Report, "Sports and Energy Drinks in Estonia", Published
Despite the low growth witnessed in 2012, mainly caused by the poor summer, sales of sports and energy drinks increased in 2013. Growth in energy drinks was supported by strong promotion and increasing popularity among younger Estonians, who often perceive these as carbonates. Nevertheless, the negative image of energy drinks is slowly increasing in Estonia, as it is believed that these soft drinks may increase the risk of heart failure. Increases in the sales of sports drinks was supported by...
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