Recent Study: Other Hot Drinks in Belarus
In 2013, other hot drinks began its recovery after the crisis and national currency devaluation of 2011 and 2012. Total volume sales of other hot drinks increased by 2%, whilst in the two previous years, volume sales declined. In order to maintain volume consumption, consumers were still trading down to cheaper brands or more affordable products. The growth was partly due to price promotions, but mainly due to a slowdown in the national rate of inflation, despite this slowdown, inflation...
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