Market Report, "Sanitary Protection in Austria", Published
Sanitary protection is impacted by fierce competition between branded manufacturers and private label producers in 2013. While the competition between the two leading producers, Johnson & Johnson and Procter & Gamble, is becoming fiercer due to increased promotional sales and reduced prices, the growing competition from private label is also impacting the market. Thus, while volume growth went slightly up in 2013 (compared to 2012) the stable unit prices of sanitary protection caused negative...
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