"Wound Care in Portugal" Is Now Available at Fast Market Research
Consumer demand for wound care in Portugal continued to decline in 2013 as current value sales fell by 1% and the category?s total retail value sales remained on ?7 million. Wound care is a relatively mature category in Portugal and there is only limited new product development to drive value growth. The rise of private label in the category towards the end of the review period was another factor limiting value growth during 2013. Many Portuguese consumers regard OTC wound...
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