New Market Study Published: Carbonates in Hungary
Germany is a carbonates nation with regard to soft drinks, with carbonates accounting for the highest value sales of any soft drinks category. In current value terms, a 3% increase was registered in the off-trade in 2013, while volume sales increased by 1%. Growth was partly driven by niches such as mixers but was mainly due to the health and wellness trend and its influence on low-calorie offerings.
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