Recently Released Market Study: Mixed Retailers in Brazil
Regardless of slow GDP growth, disposable incomes in Brazil continued to rise among low-income consumers, which had a positive impact on sales through mixed retailers. With more money in their pocket, consumers wanted to purchase good quality items at low prices. This behaviour fits with the product strategy of mixed retailers, such as Lojas Americanas and Sam's Club. These players offer a huge variety of items for all types of consumers, at very low prices.
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