Fragrances in Greece - New Study Released
The entire fragrances category contributed RMB5 billion to the overall beauty and personal care market in 2013, increasing at a healthy rate of 9% over 2012. However, compared with other categories such as skin care and hair care, the market was relatively small. Unlike Western consumers, people in China are not accustomed to wearing perfumes, and typically they did not buy such products. Thus, for years, market penetration has remained at an early stage and the consumer base is quite...
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