Laundry Care in the Netherlands: New Research Report Available at Fast Market Research
Rising income levels amongst middle and low-income consumers contributed to increase the interest in products that help to achieve better results when washing clothes, such as liquid fabric softeners, colour safe laundry bleach and pre-wash spot and stain removers. Taking into account this trend and the already high penetration achieved by laundry detergents, the largest laundry care product, manufacturers focused on frequent innovation and promotion of laundry aids and fabric softeners. As a result, laundry care posted 6% growth in...
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