"RTD Coffee in the US" Published
Grocery retailers carry a greater variety of milk and yoghurt-based flavoured drinks, where RTD coffee products are traditionally positioned on the shelves. New flavours are emerging such as coconut flavoured chocolate drinks. Danone also offers fruit-flavoured yoghurt and kefir drinks. This growing popularity of cold drinks pose a threat to RTD coffee products as they have to fight for their fair share of shelf space to maintain visibility and sales.
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