New Market Study Published: Snack Bars in Taiwan
Value sales of snack bars are expected to grow by a high 7% in current terms in 2013, much lower than the 12% increase recorded in 2012, but still very strong. Demand for energy/nutrition bars in Taiwan only became significant after the launch of the Japanese brand Soy Joy in 2008, targeted at the mass of consumers. Though now available for a number of years, consumers are still beginning to gain exposure to not only Soy Joy, but also other...
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