"Herbal/Traditional Products in Thailand" Published
Thai consumers inclined to be more educated about the advantages of herbal/traditional products publicised in the mass media including lifestyle magazines, health and wellness programmes broadcast on cable TV channels and articles in cyberspace, fostered by the growing number of authorised Thai and Chinese medical clinics and hospitals in Thailand during the review period. Given the stricter regulation on the new launches of OTC drugs and vitamins and dietary supplements with active ingredients, brand players witnessed the opportunity to tap...
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