Market Report, "Wipes in Tunisia", Published
The overall performance of wipes is driven by personal wipes only in Tunisia. Within personal wipes, baby wipes dominated volume and value sales in 2013. Despite a declining birth rate, baby wipes still enjoyed consumer demand as it is a cheaper alternative to cosmetic wipes. Women tended to use baby wipes as facial cleansing wipes thanks to lower unit prices. Overall wipes could therefore register volume and value growth in Tunisia in 2013.
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