"Homeshopping in the Netherlands" Is Now Available at Fast Market Research
Internet retailing is having a devastating effect on the development of the homeshopping category. Before Internet retailing became popular, catalogue sales in particular were very popular in the Netherlands, with major players such as Neckermann, Wehkamp and Otto achieving high levels of sales through their extensive catalogues. As Internet retailing became popular, however, catalogue sales were under pressure. These major players were forced to adopt a multichannel strategy instead of a single focus on catalogue sales. This meant that they...
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