New Market Research Report: Mixed Retailers in South Africa
Lower purchasing power and sluggish economic recovery had an impact on the performance of overall mixed retailers in 2013. Consumers became increasingly price-sensitive, resulting in more cuts in spending. This therefore changed the pricing strategies of mixed retailers, to help them carry on attracting consumers and increase their household penetration rate. Mixed retailers therefore chiefly moved to offering price decreases to maintain their shares in South Africa.
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