New Market Research Report: Homeshopping in Switzerland
A growing number of consumers are shifting from homeshopping to internet retailing. In particular, young and middle-aged consumers often prefer internet retailing over homeshopping in categories such as apparel and media products. This explains the relatively strong decline in these categories in 2013. The continued launch of websites by homeshopping retailers is testimony to the shift from homeshopping towards internet retailing in Switzerland.
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