Nappies/Diapers/Pants in Australia - New Study Released
Nappies/diapers/pants was worth A$518 million in 2013, growing by 1% in current value terms. The major category is premium nappies, valued at A$430 million and holding a 77% share of the nappies category. Kimberly-Clark Australia Pty Ltd held a 71% retail value share in 2013 and maintained its leading position with the help of its unique innovative 3D UltraAbsorb technology that got approval from seven out of 10 consumers, according to the company's own research.
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