Microwaves in the United Arab Emirates: New Research Report Available at Fast Market Research
The economic recovery enabled microwaves to see a boom thanks to the replacement market. Competition was fierce between key players. Latest innovation and price strategies remained essential to the performance of microwaves in volume terms. Additionally, price competition triggered value sales of microwaves, attracting consumers and encouraging them to replace their previous appliance. As a result, microwaves performed well in value and volume terms in 2013.
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