Laundry Care in New Zealand: New Research Report Available at Fast Market Research
Laundry care recorded current value growth in 2013. Promotional pricing began to subside, particularly in the second half of 2013, which resulted in sales increasing by 1% in current terms, compared to a decline of 1% in 2012. Volume growth was slightly down on 2012, with a 1% increase, compared to 2% growth in 2012. This slower growth in volume terms was attributable to smaller pack sizes, often taking the form of concentrated formulations; however, current value growth in 2013...
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