Home Furnishings in Sweden - New Report Available
Internet retailing was the key trend in 2013 when several major companies decided to introduce online shops. Towards the end of the year the third biggest company in home furnishings, Mio, launched its internet retailing portal. The case has some peculiar features since every physical outlet is owned and managed by the store owner himself. The online sales will, however, be allocated to the outlet that is geographically closest to the customer doing the purchase. With this strategy the physical...
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