Global Intelligent Virtual Assistant Market 2014-2018 - New Market Report
An IVA is a customized automated digital character, such as an avatar or a 3D animated persona, which provides information and service assistance to customers. An IVA provides assistance on wide range of topics such as company details including financial and investor-related details, product portfolios, and technology-related information. They provide better customer engagement when compared to customer executives. Enterprises can use IVAs to reduce investment in developing multiple customer contact centers because IVAs offer maximum revenue for minimum resources.
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