Market Report, "Fragrances in Lithuania", Published
Value sales of fragrances expanded in 2012 as the category continued to bounce back from the steep declines it suffered during the review period. However, the mood of the companies engaged in the production and marketing of fragrances in Lithuania remained rather gloomy at the end of the review period. There are currently few signs that Lithuanian consumers are prepared to abandon their bargain-hunting mentality. In addition, the companies present in fragrances have limited marketing power and therefore have little...
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