Now Available: Wipes in Indonesia
Baby wipes continued to dominate general purpose wipes in 2013, with the Mitu brand leading sales. With baby wipes dominating, sales growth within wipes is dependent on the birth rate, which remains high in Indonesia. Despite its family planning programme, the government is still unable to control the birth rate, which continues to increase - a fact which is boosting sales of baby care products, including baby wipes. Sales in baby wipes surpassed those of general purpose wipes products recently,...
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