Now Available: Yoghurt and Sour Milk Products in Morocco
Growing health consciousness in Morocco, especially among dairy consumers, has influenced yoghurt in particular. Not only are consumers looking for products with lower fat content, but they are also now looking for other health benefits, such as pro/pre-biotic offerings and fortification with vitamins and added calcium. Leading company Centrale Laitiere Maroc helped to improve the understanding of functional yoghurts through rigorous advertising campaigns emphasising the benefits of these products on the digestive system and overall health.
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