Market Report, "Alcoholic Drinks in Ireland", Published
Alcoholic drinks in Ireland saw sustained declines over the review period as consumers struggled with the impact of economic recession, EU/IMF bailouts, austerity budgets and falling disposable incomes resulted in significant spending declines as consumers restricted all non-essential spending, focusing instead on debt reduction and saving. These declines were further exacerbated as Irish society shifted towards a greater focus on health and wellness concerns, contributing to fewer drinking.
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