Market Report, "Cheese in Israel", Published
In 2013 consumer exposure to many types and flavours of cheese continued to be influenced by consumer foodservice establishments including them on menus. This trend intensified thanks to the effects of foodservice establishments offering cheese "plates" from all over the world, media campaigns, stands in food courts offering samples of boutique cheeses, and a consequent increase in awareness among consumers. As a result the lines of most brands expanded, and boutique dairies gained awareness.
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