Alcoholic Drinks in Estonia - New Market Research Report
The increasing health trends and promoting of healthy lifestyles has had a negative impact on alcoholic drinks sales in Estonia as consumers are moving away from spirits and trading down to lighter alcoholic drinks. The perception of spirits being the most harmful category within alcoholic drinks is very strong in Estonia and consumers have adapted their alcoholic drinks purchases accordingly. The category that received the strongest hit in 2013 was vodka as volume sales continued on the route...
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