Oral Care in Venezuela: New Research Report Available at Fast Market Research
Toothpaste and mouthwashes have been subject to price control by the government since April 2012. Brands playing in these categories have not been able to increase prices since then. Since both toothpaste and mouthwashes have a large impact on overall oral care performance, the result in 2013 was negative growth of 10% when measured at constant 2013 prices.
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