Market Report, "Health and Wellness in Germany", Published
Health and wellness continued to grow in Germany in 2013, especially when seen in the context of consumer goods in general. Comparatively strong growth rates of between 1-2% in health and wellness packaged food and 3-4% in health and wellness beverages were observed. Of the nine categories covered by Euromonitor International, only one, health and wellness fortified/functional packaged food, had to deal with an ongoing decline, which was mainly caused by the stricter regulation of health claims...
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