Wipes in Bulgaria: New Research Report Available at Fast Market Research
In 2013, wipes proved to be both mature yet still having growth potential. Products were highly diversified and there was a lack of brand loyalty. Value for money deals such as larger packs offered by most of the leading players were common. Wipes had high penetration in Bulgaria and consumers were considered to be mature in their consumption habits. Companies tended to introduce packaging with more sheets (50-72 sheets) to encourage usage at more competitive prices. Multi-buys also continued as...
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