Market Report, "Sportswear in Australia", Published
Purchases of sports clothing and footwear in Australia increased significantly in 2013. Although for years sportswear was strictly a men's market, women are now the key target audience. It is noticeable on the streets of Australian main cities how many women prefer to wear sportsgear for any daily activity, not only to do exercise. As such, they are an obvious target market for international and local sportswear brands like Lululemon, Lorna Jane and Running Bear, with extensive collections designed for...
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