New Market Report: Hair Care in Bulgaria
Hair care categories contain products very different from one another. Over the review period, all the sub-categories witnessed serious development and it can be concluded that maturity of hair care is comparable to that in Western European countries with bigger markets and higher disposable income. As in the majority of beauty and personal care categories, Bulgarians have become more concerned about what they are buying and a varied product portfolio is needed in order to lure wider groups of people...
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