Recent Study: Hot Drinks in Thailand
Growth in total hot drinks volume sales in Thailand in 2013 was down slightly on 2012, and also slower than the review period CAGR. This slowdown was partly due to increasing maturity, but also attributable to price hikes that were driven by rising production costs and other inflationary pressures. Growth in total volume sales was further restricted by ongoing political unrest, which dampened consumer confidence and discouraged some manufacturers from investing in new launches and marketing...
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