"Skin Care in South Korea" Now Available at Fast Market Research
Brands' performance was different depending on channel in 2013. Generally, premium channels such as department stores and direct selling recorded weak performance; on the other hand, beauty specialist retailers and internet retailing increased at a healthy growth rate. Therefore, premium brands, in particular global brands, mostly decreased in sales or showed stagnation. However, mass brands such as beauty specialist retailer brands maintained positive growth rate in 2013.
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