New Market Research Report: Bleach in Switzerland
Bleach remained a niche category in Switzerland in 2013 as consumers continued to display strong concerns regarding its toxicity. Although bleach is contained in many standard home care products in diluted form, the use of pure bleach continues to be deemed unnecessary by the majority of Swiss consumers, who fear adverse effects on the environment, their home furnishings and their personal health. Accordingly, bleach accounted for only 2% of total retail value sales of home care, after having witnessed further...
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