Now Available: Cider/Perry in Belgium
Cider/perry has been on a rather negative growth path for many years in Belgium, posting a total volume decline of 2% for the third consecutive year in 2013. One of the main reasons for this is the high level of competition from sparkling wine. However, the recent success of non-alcoholic cider in Belgium, coupled with rather intensive new product development from the biggest player in the category, Stassen, a company which was acquired by Heineken NV in 2012, injected some...
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