Market Report, "Direct Selling in Vietnam", Published
Dishwashers clocked slightly stronger volume growth in 2013 versus 2012. However, demand for dishwashers remained limited in 2013. Consumers still viewed dishwashers as a luxury Western product since they are used to hand washing their dishes. The high average unit price of dishwashers coupled with the lack of space at home further limited consumers' willingness to buy a dishwasher.
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